Welcome to the Cemoh marketing blog where we share our thoughts & ideas around growing your business though smarter marketing.
Most CEOs rely on broad KPIs like revenue and ROI to measure marketing effectiveness. But if you're not looking deeper into the numbers, you may be missing the real story behind your brand’s growth.
Your LinkedIn profile is more than a digital CV, it’s your marketing portfolio, elevator pitch, and first impression rolled into one. If you are serious about landing better roles or winning high-value clients, it needs to work as hard as you do.
Fractional marketing is transforming how marketers work, offering more freedom, flexibility, and diversity in projects than ever before. If you are a marketing professional or consultant, understanding this shift could be the key to your next big car
Content marketing is no longer a support act, it is the driver of growth in 2025. CEOs must lead with strategy, not guesswork.
Want to stay visible online in 2025? This guide breaks down exactly what CEOs and business leaders need to know about modern SEO strategy.
Want to get real results from your email campaigns? These five expert tips will help you attract, engage, and convert more customers without spamming inboxes.
Wondering what CEOs really want from their marketing teams? Whether you’re in-house or freelance, these insights will help you position yourself as a must-have asset in any boardroom.
A strong CEO-CMO partnership drives growth. Learn how alignment and a Fractional CMO can help.
Customer experience is a strategic growth lever. Here’s what every CEO needs to know about why CX matters, how to measure it, and how to lead it from the top down.
A strong brand is more than a logo. It’s how people feel about your business. These ten proven strategies will help you boost brand awareness, build trust, and stand out in your market.
Influencer marketing can be a powerful way to build trust, connect with your audience, and drive real results. This guide breaks down how it works and whether it’s right for your business.
Social media is essential. If your brand isn’t managed by a professional, you're probably falling behind.
Only 5% of B2B buyers are ready to buy now. The rest? Future customers. Here’s how smart marketing prepares for both.
As demand for flexible marketing talent grows, standing out as a fractional expert means clearly defining your niche, showing measurable impact, and building a strong personal brand.
Meet the top 10 most influential CEOs shaping the future of business and the key lessons you can learn from their leadership.
Great products don’t sell themselves, words do. In today’s crowded market, clear, compelling copy can be the difference between being noticed or ignored.
Starting a business is hard but marketing it doesn’t have to be. These three proven strategies will help your start-up grow smarter, faster, and on budget.
Marketing and design are changing fast and freelancers need to keep up. From AI tools to remote work, 2025 is full of new ways to work smarter and stand out.
Clients don’t just want consultants who tell them what to do, they want someone who partners with them, solves problems, and adapts dynamically.
As a marketing consultant, your expertise helps clients thrive, but who’s protecting you? Learn why insurance is crucial for Australian marketing consultants, the risks you face without it, and how to choose the right coverage for your business.
Succeeding in marketing isn’t just about keeping on top of every single new trend, it’s more about understanding which ones align with your business objectives and customer requirements.